Lance Kitchen

Graphic designer and marketer. Department Chair and professor, Applied Graphic Design & Digital Media at Tyler Junior College. Owner of Tilt Ads.

I’m a pretty random guy. Below are some of my projects, jobs, and interests. Let’s grab lunch and dream up some crazy idea. Many of my recent projects are AI-driven — I will nerd out on that with you if you let me.

Featured

The Big Switch

Interactive Billboard

Official Honoree, 2026 Webby Awards
Experience Marketing / Interactive Billboard

The Big Switch was an interactive outdoor billboard built for Tilt Ads — a giant physical switch the public could flip. The campaign was named an Official Honoree in the 2026 Webby Awards for Experience Marketing. The public switch is no longer online. The film and the honor remain.

Webby winners page Experience Marketing category

How it was built

Cam / mechanical
Control
12V lights
Parts

Awards

Webby

Official Honoree, 2026 — Experience Marketing / Interactive Billboard (The Big Switch)

Gold Eagle

Independent Bankers Association of Texas (IBAT)

Cornerstone

Texas Bankers Association (TBA)

Gold ADDY

American Advertising Federation (AAF)

Selected design work

About twenty-five years in design and art direction, including a long stretch leading creative at Hancock Advertising. A lot of that work was regional bank campaigns — print, outdoor, and identity. Design is one chapter; the rest of this page is the others.

B.A.A.S. Communications, Stephen F. Austin State University (2008). A.A. Advertising / Graphic Design, Kilgore College (2002).